How can APPS enhance digital consumers' experience? A digital consumer is concerned about convenience and price, meaning to buy the products without wasting time to travel to the stores. Therefore, before delivering the goods and services to the customers on behalf of the suppliers, e-commerce applications need to be recognised by the buyers for the core value that they offer. Here are some suggestions: Method of Payment: Source: Nhanh.vn COD or “Cash on Delivery'' is a common concept that buyers are very familiar with when they purchase products online as the method allows buyers to pay by cash when they receive the goods, which makes it more convenient as consumers are aware about the security and information leak (Anjum & Chai 2020). Moreover, the result from a survey conducted in a Saudi Arabia in 2018 has proven that 75% of the respondents has answered at least one-time online shopping per month and all of them choose to pay by cash (Khalid et al. 201...